Our mission is to make a positive impact on the world, whilst inspiring men to be the most confident version of themselves through the power of impeccable, yet ethical grooming.
We guide consumers in making ethical choices when purchasing men’s grooming products and encourage businesses to operate sustainably and do environmental and social good.
Our Team
Kelvin Panit
Kelvin is based in Hong Kong and travels to Tokyo and Seoul frequently. He is always on the lookout for the latest trends and products in the men’s grooming market.
Email: [email protected]
Kevin Peters
Kevin is based in New York City and grew up in North Carolina. In his free time, you will find him browsing the men’s grooming aisle intently to see what the latest products are on offer.
Email: [email protected]
What is Men’s Grooming
According to the Cambridge Dictionary, grooming refers to “the things that you do to make your appearance neat and clean”. In the context of men, it refers to things like maintaining clear and vibrant skin, keeping your hair kempt, shaving properly and staying fresh throughout the day. When it comes to male grooming, we like to think of it being split into 4 key categories: skincare, haircare, shaving and fragrance.
